The strong differentiation within the fashion market as well as its high degree of global integration result in a great demand for fashion designers in the employment market. Due to the broad range of requirements, the fashion industry offers the opportunity to realize creative ideas as well as the possibility of implementing a response to functional demands. As a result, the professional career profiles of the graduates are highly varied. Most common are positions as designers, product managers in large and medium-sized clothing companies and as coordinators between fashion designers and production companies.
Individual fashion requirements also provide good professional opportunities for independent fashion designers and creative stylists. Costume design positions exist in theatre and opera, in television and video production. Due to the high demand for professional fashion presentation, e.g. at fashion shows, exhibitions and in advertising photos, graduates can also find employment in advertising, press and styling agencies. Further potential areas of employments include fashion and trend consulting as well as public relations and fashion journalism. These fields demand a good comprehension of commercial and social developments, sensibility for the creative process of fashion design and trained perception, so that the demands of the market can be defined and described for buyers and end users. The theoretical subject areas promote these specialized skills.
The Degree Programme in Fashion Design takes the complex demands of the individual professional sectors into consideration. At the same time, the wide range of roles available in the fashion industry require that the student develop an individual focus. The graduates of the Bachelor of Arts in Fashion Design program are capable of assessing and successfully fulfilling these requirements.