The Industrial Design degree at Pforzheim University positions itself traditionally against the international competition. This demands top international education standards and a trend-setting range of courses and extracurricular activities. Cooperation with leading universities and participation in industrial projects around the world form the basis for applying learned skills both internationally and practically, whilst also improving the personal chances of embarking on a professional career.
The objective is to enable the students to work independently and creatively, to develop creative, inventive and intellectual potential and to safeguard this with well-founded knowledge. The foundations for this are the artistic design lessons in 2D, 3D and media, the foundations in design-relevant cultural studies, an understanding of corporate associations, trademarks and marketing and the legal foundations necessary for the work of a designer.
Industrial design and engineering are closely linked. Thus, technology and engineering aspects of product development, ergonomics and the complex interfaces between man and machine constitutue key areas in regard to the content of the degree program. Furthermore, economic and ecological issues are also taken into consideration.
Graduates are capable of completing design projects independently and with clearly defined objectives as to project schedules and expected results. The procurement of information, development and documentation of the steps leading to a solution as well as the application of modern design, drawing, presentation and working methods are all part of the repertoire. The graduates test their knowledge in project work and are required to demonstrate interconnected work and team skills. The aim is to ensure that comprehensive offerings encompassing other courses and faculties remain a fixed component of the education, and to promote interdisciplinary work.
A particular focus of the education at the Pforzheim School of Design lies in the fundamental studies in the fine arts. The students cultivate skills in the areas of painting, drawing, sculpture and still and moving images. This is complimented by cultural studies such as the history of design, art analysis, aesthetics, semiotics and the sociology of cultural processes. These subjects serve to hone the students’ perceptive skills, i.e. the ability to interpret symbols, recognise historical developments and gain cultural knowledge. Many years of experience show that the students thrive on the skills gained from this practical and theoretical knowledge and obtain indispensible ideas for their own career development. The aim is to educate autonomous artistic individuals, who are capable of developing their own perspectives and forms of expression, and who can assume authorship of their own work.