Movement in childhood is elementary - not only for the physical, but also for the mental, linguistic and social development of the child. A new corporate design for the initiative "Health and exercise promotion for children aged 3 to 6 in daycare centers in Pforzheim and the Enzkreis" was created in cooperation with the Visual Communication program. Three concepts received awards: "turnreif" by Mariel Glomb (3rd place), "Turnbande" by Hadjar Kennane (2nd place) and "hüpf" by Annika Wilhelm. Their concept landed in 1st place and will be implemented for media relations in the future. In addition to the prize money, the students received much praise for their high-quality work and were delighted to receive free handball tickets. The "hüpf" concept is "congenially simple," said Professor Michael Throm at the award ceremony: "The brand is a call, directly invites people to move, and the movement in turn is also implemented visually through the staggered ü dots."