It’s not just leadership roles in design that require dealing with topics that go far beyond mere form development. Good design across a wide range of fields requires deep thinking and a holistic, conceptual approach.
In the Master’s program in Creative Direction, you will explore the new spheres of influence in design. To strengthen your skills as a designer of the future, you will develop a personal methodological foundation, establish your theoretical grounding, and build holistic creative confidence.
The Master of Arts in Creative Direction (MACD) program is designed for graduates of bachelor’s or diploma programs in various design disciplines.
Exploring different theoretical approaches and empathetic methodologies will become part of your toolkit.
This toolkit and the strategic expertise needed to develop sustainable concepts are complemented by the ability to identify emerging markets and societal trends in a targeted manner.
To apply these insights in a leadership role within interdisciplinary teams, you will learn one thing above all else: yourself. Because only those who can lead themselves can lead others.
The benefits of the MACD:
// Expanding creative and methodological resources.
// Learning techniques for generating, evaluating, and implementing ideas.
// Enhancing creative performance and self-confidence.
// Strengthening the ability to critically reflect on one’s own work and
one’s own position as a designer.
// Development of communication skills.
// Confidently handling complex issues and innovation projects.
// Greater confidence and professionalism in presentations.
// Developing and expanding team and leadership skills.
// Broadening one’s horizons and developing new perspectives on
one’s own career path.
// Inspiration and skills for starting your own business.
// Skills for building and maintaining successful customer relationships.
// Ability to shift analytical perspectives when considering
various situations.
// Experience in real-world projects with national and international companies.
// Strengthening analytical and planning skills regarding market and
consumer behavior.
// Ability to develop innovative marketing and sales strategies.
// Close collaboration with the “Creative Communication & Brand
Management” program.
Our graduates push the boundaries of design by incorporating corporate identities, brand strategies, lifestyles, and target audience scenarios into their work.
They combine expertise in design, design management, and the analysis of current trends and requirements, and apply their knowledge after graduation as creative directors, design consultants, product managers, or developers.
